In the 60s a cultural movement called "Black is Beautiful" strove to counter the discrimanatory narrative that Black people and their features — skin color, facial features and hair -- were considered grotesque. The movement centered around ending the severe social pressure for Black individuals to chemically alter their skin and hair (relaxer/perm and skin bleaching).

In the 60s and 70s the "Black Power Movement" took political, social and philosophical lengths to gain Black empowerment and change the second class citizen status that was socially oppressing the Black community. The movement targeted changing the way the Black community viewed itself, and the way society at large viewed and treated Black individuals in America.

Today, the social norm of what is seen as beautiful, professional and even acceptable is still based on white American standards. And while the "Natural Hair Movement" is gaining interest, a eurocentric hierachy still exists within the movement placing higher value on looser curls and lighter skin over tighter curls, locs or darker skin. Black girls and women have their hair and bodies policied and instituations criminalize a Black woman's right to wear her natural hair.

An attempt to still control Black bodies through micro / macro aggressions and colorism, to further pillage Black culture.